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What Should a Small Business Website Include? A Checklist

Updated October 2026

Most customers decide in seconds whether a local business looks real and easy to reach. Cover these basics first.

Pages

• Home: what you do, where, and one clear button (call, book, or request a quote).
• Services or menu: what you offer, with prices or starting prices when you can.
• About: who you are. A real photo builds trust.
• Contact: phone, address, hours, and a simple form.
• Gallery or reviews: proof your work is good.

Details people (and Google) look for

• Your business name, address, and phone number written the same way everywhere online
• Mobile-friendly layout. Most local searches happen on a phone.
• Fast loading pages and real photos instead of generic stock
• Opening hours and your service area (for example Greenville, Spartanburg, Upstate SC)
• A way to book or pay if that's how you earn

Skip at first

Blogs, chatbots, and complicated menus. Get the basics right, then add more.

Want to see what yours could look like? Get a free mockup.

Quick answers

What pages does a small business website need?
At minimum: a home page, a services or products page, an about page, and a contact page with your phone, address, and hours.

Do I need a blog?
Not to start. A clear services page and accurate contact details matter far more for a local business.